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Christopher H. Lovelock
(12)
Works include:
Services Marketing: People, Technology, Strategy
;
Principles of Service Marketing and Management
;
Services Marketing
;
Marketing Challenges: Cases and Exercises
;
Managing Services: Marketing, Operations, and Human Resources
; and others...
Christopher Lovelock
(4)
Works include:
Services Marketing: People, Technology, Strategy
;
Principles of Service Marketing and Management
;
Product Plus: How Product + Service = Competitive Advantage
and
Marketing Public Transit: A Strategic Approach
displaying 1 to 2 | at end